How important is hair? Well, a large multitude of people from different cultures recognizes hair as an important reflection of their identity. Hair is a great and unique way to express who you are, but also what you stand for; it is a way to communicate your cultural heritage and your beauty, for both women and men. And the sales in hair care products supports these facts, with a market size growth of more than 33% from 2017 to 2022 in hair care in India.
Beautiful hair is synonymous of healthy and shiny strands – thus, hair quality plays a vital role in one’s physical appearance and self-perception (Trüeb et al., 2018). But did you know it all starts from the roots of roots: the scalp. Studies have shown that a healthy balanced scalp is the key to healthy lustrous hair.
In a guide to healthy hair, Barrie L (2022) reports that an unhealthy scalp may result in Hair loss Itchiness Overly sensitive scalp Irritation from hair products Over or underproduction of sebum
Expose to tropical weather and climate, the consumers living in South Asia are troubled with increased heat and sweat – leading to aggravating skin and scalp problems. Sweaty and greasy hair is unavoidable and the scalp in turn becomes prone to oil. The environment can also worsen sensitive scalp conditions, increasing scalp irritability and dandruffs.
The question for many consumers is how to combat the effects of these challenging weather conditions?
Proper hair care products may be the answer, and this includes the use of shampoos, conditioners, treatment masks, and hair oil. The hair care market in India has been growing positively for the past couple of years and is forecast to reach US$1.2trillion in 2022 (source: Economist Intelligence Unit, Mintel). But there is a growing for hair scalp solutions, believed to be the new skin care. In India, there has been a positive step in consumers embracing scalp treatment, with 38% of consumers adding this to their haircare routine (source: Mintel). In the Asia Pacific region, from 2019 to 2021, a 0.2% jump in the percentage of hair care products in scrub format (source: Mintel) (Figure 1) signals that scrub formats in hair care are slowly growing, and brands are also adapting to this change.
Figure 1: Percentage of hair care products in scrub format, 2019- 2021.
*Table is not drawn to scale
On the other note, it is witnessed that beauty brands are tapping into the growing clean haircare movement – engaging the conscious consumer mindset. Previously we identified the conscious consumer as one of the three key trends in the Personal Care industry. This group of consumers shines through their movement of going beyond clean formulations to embrace elements like positive impact and environmental friendliness.
Formulated with natural ingredients and the concept of combining the best of nature with the power of science – Scalp & Root Rejuvenating Hair Mask is the new #hairgoals. Your hair and scalp deserve tender loving care. With a thick and creamy texture, Scalp & Root Rejuvenating Hair Mask spreads evenly on the scalp and works as a treat for damaged and frizzy hair, keeping the hair smooth and manageable. Not to mention, it also helps control excess oil and stimulates hair growth, enhancing scalp health.
Hairflux® and Peptizinc™ are among the hero ingredient used in Scalp & Root Rejuvenating Hair Mask. Hairflux® an olive-based ceramide, improves overall scalp health by reducing itching, dryness, and erythema. While the eco-friendly ingredient Peptizinc™ assists to regulate hair oil levels and prevent dandruff while keeping the scalp healthy and hydrated.
Interested to know more? Azelis is proud to have developed a wide range of hair care formulations targeting the abovementioned consumers. Contact your sales managers for more information or start your project here.
References:
Barrie, L. (2022, August 10). Healthy Hair: A Guide to Getting Full, Shiny, Strong Locks. Everydayhealth. https://www.everydayhealth.com/skin-beauty/healthy-hair-a-guide-to-getting-full-shiny-and-strong-locks/
Trüeb, R. M., Henry, J. P., Davis, M. G., & Schwartz, J. R. (2018). Scalp Condition Impacts Hair Growth and Retention via Oxidative Stress. International journal of trichology, 10(6), 262–270. https://doi.org/10.4103/ijt.ijt_57_18