Pioneering Clinical Excellence for Consumer Healthcare
NovoBliss Research, a CDSCO- registered premier Contract Research Organization (CRO) based in Ahmedabad, Gujarat, specializes in the clinical validation of consumer healthcare products across pharmaceuticals, cosmetics, OTCs, nutraceuticals, cosmeceuticals, and Ayurvedic supplements. Operating from a cutting-edge 12,000 sq. ft. facility, the organization is committed to delivering globally accepted, evidence-backed data.
Leadership & Expertise: Driving Scientific Integrity
NovoBliss Research is spearheaded by Dr. Nayan Patel, a General Physician, and Dr Maheshvari Patel, PhD Scholar (Pharmacology) recognized industry expert. Together, they bring over 40 years of combined experience in national & international clinical research, spanning dermatology, nutraceuticals, herbal formulations, cosmetics, pharmaceuticals, and personal healthcare. Notably, Maheshvari Patel also served as an Expert in Dermatology with the Advertising Standards Council of India (ASCI), contributing to the ethical evaluation of advertising claims and reinforcing the organization’s commitment to scientific and regulatory excellence.
NovoBliss Research,participated as exhibitors at the prestigious 10th Annual Nutrition India Summit 2025, held on 22nd and 23rd April at Radisson Blu, Mumbai. The summit convened thought leaders, industry experts, and key stakeholders from the nutrition, wellness, and healthcare sectors to explore emerging trends, innovative solutions, and scientific advancements shaping the future of consumer health in India. Participation in the summit provided a strategic platform for fostering collaborations and reinforcing NovoBliss’s commitment to driving credibility and innovation through research-led partnerships.
Infrared Imaging to Evaluate Instant Cooling Effect of Face Wash
Demonstrating its commitment to innovation, evidence-based product validation, we recently conducted an internal exploratory study using infrared (IR) thermography to assess the immediate cooling effect of a face wash formulation. Conducted under controlled conditions with a calibrated IR camera, the study captured before- and-after skin temperature images to measure the product's instant cooling impact. This initiative highlights NovoBliss' advanced imaging capabilities and scientific rigor in supporting product claims.
Highlights Immediate Mattifying Effect of Face Cream - Image Analysis
NovoBliss Research recently conducted an internal split-face exploratory study to evaluate the immediate mattifying effect of a face cream by assessing pore visibility reduction. Using high- resolution imaging and Image-Pro software analysis, the study involved controlled application on healthy volunteers, with one side of the face treated and the other left untreated. Post- application analysis showed a visible reduction in pore count on the treated side, supporting the product’s instant matte finish claim. This highlights NovoBliss’s expertise in digital imaging and objective data-driven cosmetic performance validation.