“I am not perfect, but I am perfectly me” Generation Z (Gen Z) is characterised by modest differences from the previous generation—the Millennials.
Gen Z’s impact extends beyond traditional beauty consumption. Their digital upbringing has fundamentally altered how shopping and consumer experiences unfold across various sectors, including technology and finance. They are vocal about a brand’s purpose and are more receptive to modern global beauty concepts, relying more on digital technology (e.g. streaming services) for beauty information. With Gen Z coming to maturity and entering the workforce, they are starting to claim financial independence and will be one of the greatest forces of change in the future beauty and personal care segment.
They like to stay beauty trendy, but at the same time, contribute to social movements or purposes that they believe in with their purchases. These present opportunities for brands to empower younger consumers to collectively speak up, embrace new beauty norms, and seek ways to express their true inner selves.
At IMCD India, we embrace the speed, flexibility, and efficiency that offer Gen Z the ability to multitask in fast spaced environments. We align this generation’s personal values and ethics by bringing world class products by sourcing high quality functional and active ingredients from our principals across the globe. Our Beauty & Personal Care team is committed to creating customer driven solutions through the latest technology in formulation development allowing us to offer sustainable and innovative products across segments that are in-trend. Emerging trends that go beyond the skin to include previously neglected parts such as:
• Skin care: Gen Z youngsters are more conscious of what goes on their skin compared to GenX. They no longer chase basic whitening or moisturizing creams. They are self-educated on the active ingredients and its effect on application. Brands are thus focusing on clinically driven results and highlight their products based on ingredients. IMCD India offers range of actives with proven efficacy and claims for Skin care, like Peptides Ceramides and active blends along with vitamin derivatives such as Retinoids, Lipo - Soluble Vitamin C.
• Hair care: Gen Z consumers want products that combine ease of use, affordability, and proven effectiveness. Scalp health is equally important as hair health for this generation. IMCD India offers a range of potent extracts and botanical actives for conditioning, hair growth, damaged hair repair, anti-frizz, anti-dandruff and hair volumizing. • Sun care: Gen Z is always looking for the next thing, as long as it actually serves a purpose. They are already aware of the adverse effects caused by UV and are hence motivated to use sun protection. They want to try out new formulations and formats that fit their lifestyles and are convenient. IMCD India offers solutions like no white cast, water-resistant, non-tacky light feel, and superior UV protection.
• Colour Cosmetics: Less is more – Gen Z approaches with a blend of minimalism and unique preferences that set them apart from earlier generations. Their make-up habits show a shift towards intentionality and minimalism, where the focus is on quality and natural-looking daily wear products. Red lipsticks are outdated for them while lip gloss in nudes is in. IMCD India offers flexible film formers, trendy effect pigment and solutions for user-friendly formats. IMCD India aspires to help its customers stay ahead of the curve by meeting the evolving demands of modern consumers who have redefined the beauty and personal care landscape and are shaping tomorrow's beauty. To explore how IMCD can assist your needs, visit us at stall F01 at HPCI, Mumbai, on February 18 and 19 2025.